POGO

Introducing the potential of portable protein power balls.

Services

Packaging
Campaign
Digital
Strategy
Identity
Content

Industry

Food & Drink

POGO set out to make snacking better—for kids and parents alike. A protein-packed snack made with good ingredients, designed to taste great, travel anywhere, and give families something they could both feel good about.

The Challenge

Healthy snacks for kids often fall into one of two camps: good for you but easy to ignore, or fun and flavorful without the ingredients parents are looking for. POGO needed to live somewhere in between. A brand kids would be excited to choose, parents would trust, and neither would feel was made exclusively for the other.

The Solution

We built POGO around the idea that better-for-you doesn't have to feel boring. A clean black-and-white foundation gives the brand confidence and credibility, while bold color blocking, energetic typography, and playful illustrations bring personality to every flavor. The result is a brand that feels youthful without being juvenile, and healthy without looking like health food.

POGO's visual language was designed to move well beyond the package. Illustration, typography, color, and a playful tone of voice give the brand a flexible toolkit for campaigns, content, merchandise, and wherever the brand shows up next.

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Mark Fortner

CEO & Founder, POGO

One month after brand launch, the success and numbers speak for themselves. An increase in this, an increase in that.

Number one protein bal on Amazon
150% growth month over month
Featured on The Dieline

Recognition

The Dieline FastCompany The Brand Identity

Related Work

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