Launching Nightster required more than a campaign — it required a new way of thinking about how Harley-Davidson shows up for the next generation. Colony helped us create a launch that felt unmistakably Harley while moving the brand forward.
Austin Peck
Former Creative Director, Harley-Davidson
The Results
- Nightster ushered in a modern expression of the H-D brand
- Expanded relevance with a new generation of riders
- Drove awareness across key customer touchpoints
- Helped set the stage for H-D’s next era of growth
Credits
Austin Peck, Director Daniel Johnson, Photography
