Windproof Partners

Shaping the vision for a founder-focused advisory firm.

Services

Identity
Strategy
Digital
Content

Industry

Finance

Windproof Partners was founded by Frederic Kerrest to back ambitious founders building the next generation of category-defining companies. Colony partnered with Windproof to create a brand that reflected the firm’s unique perspective.

The Challenge

The venture landscape is crowded with firms making similar promises. Windproof needed a distinct identity that could communicate its founder-led approach, establish credibility, and stand apart from traditional venture capital brands.

The Solution

We built a brand designed around clarity, confidence, and partnership. From strategy and messaging to visual identity and digital experience, every element was crafted to reflect Windproof’s belief in supporting founders through the inevitable challenges of building enduring companies.

Colony helped us turn a strong point of view into a distinctive brand. The work brought clarity, credibility, and a level of polish that elevated how Windproof shows up in the market.

Frederic Kerrest

Founder, Windproof & Okta

The Results

Established a differentiated presence in a crowded VC landscape
Clarified Windproof’s founder-led investment philosophy
Created a scalable brand system across key touchpoints
Strengthened credibility with founders and investors

Related Work

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